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Street Takeovers
In addition to the big street parties, there are so-called Street Takeovers in Reguliersdwarsstraat. This means that the western part of the street, which in 2016 was renamed Secret Village, is "taken over" by an external event.
This can be a large network meeting, a sports event or an international conference. There are special activities for the participants of these events and they can also discover the many bars and restaurants in the street at a discount.
updated: 08-03-2024
Calendar 2024
Currently the following Street Takeovers are planned in the western part of Reguliersdwarsstraat:
Thursday, February 29, 2024:
Dev World
From 19.00 to 23.00 hrs: a five-in-one party with free drinks for participants of this international conference for tech developers.
- More information: www.devworldconference.com
Wednesday, June 5, 2024:
Money 20/20
For the fifth time, participants of this international FinTech conference will come to the street for a networking event. They can have a drink at the bars and eat at the restaurants with a discount.
- More information: www.money2020.com
Thursday, June 20, 2024:
Heineken AfterWork
For the seventh time already, Heineken Afterwork, the largest "after work drink" in Amsterdam, will take place in Reguliersdwarsstraat. Drinks at the bars and those who want, can have a bite at the various restaurants.
- More information: afterwork.heineken.com
Photos
See the following photo series for an impression of previous Street Takeovers:
2019:
2018:
2017:
2018:
2017:
History
The idea for the Street Takeovers arose after the business association renamed the western part of Reguliersdwarsstraat into Secret Village in the summer of 2016 - not only to attract more individual visitors, but also larger groups.
With the variety of bars and restaurants, the pedestrian zone and the richly planted green vegetation, the central part of the street is a unique ambience for larger gatherings. That is nothing new, because during the Sunday Happy Hours at the former April (and nowadays at Taboo) the street was already full of people.
Bols Around The World in Reguliersdwarsstraat, May 10, 2017
(click to enlarge)
The first Street Takeover was on May 10, 2017, when the Bols Around The World (BATW) World Championship bartending took place in Secret Village. For that occasion, the street was completely decorated in style and renamed Bols Geneverstreet. The second occasion was a month later, when the large network meeting Heineken Afterwork took place for the first time in the Reguliersdwarsstraat.
In the meantime, the business association had entered into a partnership with the RAI Amsterdam convention center, so that Street Takeovers could now complement international conferences. This allows congress participants to get acquainted with a wide variety of bars and restaurants in an easy and inexpensive way.
The first Street Takeover in collaboration with the RAI was on June 5, 2018 for the FinTech conference Money 20/20. Immediately after, gay rugby players took over the street when Secret Village acted as Home of the Bingham Cup. However, a collaboration with the international conference AIDS 2018 ended at the last minute, but Heineken Afterwork was back on July 19.
Heineken Afterwork in Reguliersdwarsstraat, July 19, 2018
(click to enlarge)
The Street Takeovers attract between 1500 and 2500 visitors and they not only provide the participating businesses but also the business association with additional income as well as with broader brand awareness.
There were also Street Takeovers to attract extra public in the quiet winter months: like on November 28, 2018 for the World Architecture Festival and from January 7-9, 2019 as the evening program of the Horecava. However, both attracted few people, probably due to a combination of unpleasant cold weather and the fact that they were being held for the first time.
Links
- Homepage: www.secretvillage.amsterdam
- Social media: Facebook - Twitter - Instagram
